How come we don’t drive a better horse…

If I’d asked people what they wanted, they would have asked for a better horse….. Henry Ford

If you are a product manager or product leader- the easiest way to get the job done is speaking with your customers and collect their requests.  After all, they are the ones that pay for your salary so just make them happy. Right? Not always.

Henry Ford, the man who invented mass production of cars, summarized his product management philosophy in one sentence, acknowledging that asking customers for product ideas will usually yield ideas for improving the status quo.