Comments on: Facebook, Market Segmentation And a Discussion Mark Zuckerberg Never Had

By: sandrar

sandrar — Thu, 10 Sep 2009 19:53:28 +0000

Hi! I was surfing and found your blog post… nice! I love your blog. Cheers! Sandra. R.

By: Tommy

Tommy — Fri, 06 Mar 2009 12:55:40 +0000

Ok well FB IS great but we should know that its cool and everyones on it thats why its useful! Old friends from
high school you can find them o facebook! Myspace is
old! But theirs a new sherrif in town Moofaces.com going
around the LA area buzz… but facebook is cool!

Thanks, Mark zuckerberg

By: Gadi Shamia

Gadi Shamia — Mon, 08 Dec 2008 20:03:10 +0000

Peter- you are making a very good point so let me try to answer:
1. This post is not really about Facebook, but rather using Facebook as an example for the need of segmentation and targeting- Facebook is just a popular example. LinkedIn for example, is growing nicely and generating sizable revenue with a very focus targeting – the professional worker.
2. Facebook is in part what you make out of it but in part what your friends are making it to be, so you are playing in multiple parties in any given time. When I wrote this post (more than a year ago BTW), I did not think of a Ning model for Facebook, but rather a hybrid model where people can run circles (professional circle, local circle, family circle, high school friends circle and so on) and every circle will have features that are unique to the circle and a different data sharing model. This way you will be able to share different data with different groups, have different set of tools based on what you are trying to do etc. I do think it will help FB not to de-hype and will allow platform developers to build more specific apps based on the needs.

By: Gadi Shamia

Gadi Shamia — Mon, 08 Dec 2008 20:01:06 +0000

By: Peter Munkholm

Peter Munkholm — Mon, 08 Dec 2008 09:39:41 +0000

Edit:
You must use facebook out of your own context and not think that you have to fit into a self imagined context in order to satisfy what you think other users would expect from you.

You’ve got to first ask youself: What do I want from facebook?

facebook is something different to everyone who use it and i guess your confusion says more about your resolve toward your contact with other people and their pace in your life, then it really does about facebook

By: jessverr

jessverr — Thu, 20 Dec 2007 07:26:52 +0000

You have very interesting points about segmentation, and the lack thereof as fbook became increasingly open. But I wonder if the move towards a platform (and we’re seeing this across various social networks beyond just fb) is an attempt to better segment or at least better serve its various customers by allowing them to design their own functionality on fbook by adding select 3rd party apps that they choose. I follow some of these companies and news as well at http://intellitech.wordpress.com

best,
jessverr

By: Idetrorce

Idetrorce — Sat, 15 Dec 2007 16:24:39 +0000

very interesting, but I don’t agree with you
Idetrorce

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The Long Tail—A Short User Guide - Sramana Mitra on Strategy — Wed, 05 Dec 2007 12:47:10 +0000

[...] this is me again with targeting and segmenting. I may convince you in the [...]

By: The Long Tail—A Short User Guide « a la 360

The Long Tail—A Short User Guide « a la 360 — Wed, 14 Nov 2007 19:24:42 +0000

[...] this is me again with targeting and segmenting. I may convince you in the [...]

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